A CRM database is the central base of your company’s prospect and customer data. It provides sales and marketing teams a single point of truth, which makes it easier to manage, organize and use data to create perfect customer experiences.

A CRM can give you a greater insight into the customer’s buying habits and interests. This makes it possible for marketing and sales to send out targeted messages that increase conversions.

However the CRM is only as good as the quality of its information. It will be difficult for employees to find the information they need if a database is disorganized dirty, messy, or includes inaccurate, outdated, or outdated data. The ideal CRM will incorporate tools that will reduce the chance of data that is dirty. This means automating as much of the entry process as possible to limit errors caused by human intervention. Regularly conducting data audits can also help.

The structure and training of the users also affect the quality check these guys out of the CRM data base. Whether your team is using the basic spreadsheet or an advanced CRM platform such as Pipedrive you must learn how to properly use the database. The CRM should come with training courses that show your employees how to make use of the tool in accordance with your business needs and sales cycle. If you have an online store, for example you could give your employees access to the Pipedrive Academy, which offers demonstrations and tutorials.